Here's the "deal" at certain Nationals this year - "Two for the price of three!" It came as a surprise to a lot of us, but the "2 for 3" fiasco is nothing but the further expression of some ideas expressed as early as the '97 Christmas Nationals. Those of you who attended that event may remember announcer Linda Dorsey's infamous comment, "IT'S ALL ABOUT TV, FOLKS!" and Colin Stiles' various megaphone-powered responses to that statement, but for those of you who didn't, a quick recap:
But that really didn't finish anything, of course. This year,
National schedules have been shuffled, blended, and shaken (if
not stirred) to make the TV folks happy. Is this a good idea?
I have always been a little ambivalent about
BMX on TV and how far we should go to make it happen. Here's my
Pro and Con list, which you are free to add to (or delete from,
depending on your opinion)
The bigwigs are telling me that BMX sales and participation
have gone through the roof in the past year, and that it's all
due to television. For that reason, they say, anything ESPN or
the big advertisers/sponsors like Mountain Dew, Specialized, Trek,
Schwinn/GT, et cetera tell us to do is just fine, because "it's
a big pie, and there's a piece for everyone, even you, Boswell."
Thanks to some ESPN2 coverage at 2:00AM on Tuesdays, BMX is Big
and Bouncing!
Not to burst anyone's
bubble, but the increase in ridership has little to do with ESPN2.
Here's how it works: Kids want bikes. Kids go to their local bike
stores. If the local store has BMX bikes in stock, there is a
chance that the kid will buy a BMX bike instead of a mini-mountain,
"cross", or road bike. If the bike store sells them
a BMX bike, there is a chance they will become interested in racing.
Sell enough BMX bikes, and you will have a racing boom. It's that
simple.
The past five years
have seen manufacturers switch their children's market emphasis
from "mini-mountain" bikes back to BMX. Stores that
didn't have a single BMX bike in stock in 1991 now have racks
full of them. I'll cover the reasons for this in another column,
because it has been a long and complicated process, but you don't
need me to tell you what you can see with your own eyes. BMX has
made it back into the stores at a level approximating the last
BMX Boom of 1985-1988.
However, it's not racing
that powers this phenomenon, any more than it was thirteen years
ago. It's "dirt jumping" and the "X-Games"
lifestyle that brings the kids in. That's fine with me; in '85
freestyling was the big thing, and it helped sell decent race
bikes to young riders who then became interested in racing. The
same thing happens with dirt jumping today. "At the end of
the day," as former Spice Girl Geri Halliwell would say,
I don't care if young people are coming to bike shops to buy pink
Cannondale cruisers, as long as they leave with something that
they can take to a track and race if they decide to.
Dirt jumping won't last forever
in the mass media consciousness, any more than freestyle did.
(Remember the Crispy Chicken Nuggets commercial with R.L. Osborn?
Can't blame you if you don't--it's been a decade.) Nor does it
have to. All that is necessary for the survival of our sport between
now and the next BMX "fad" is for a sufficient number
of young riders to get involved in racing now and stick
with it through the lean years that history tells us are probably
ahead.
Let's assume for a moment that young riders
are coming into the sport at near-record numbers, which
is the case, and that a fair number of them have plans to race
at the national and local level for the next few years, which
also seems to be the case. How can we guarantee that racing will
continue to survive, and even prosper, in the future? It's simple.
All the NBL (and/or the ABA) has to do is provide new racers with
a quality experience at the races. At the local level, that means
supplying small tracks with equipment and assistance, so that
everyone who wants to start their racing career is within reach
of a decent local track. If local racing is strong, then a lot
of those local riders will eventually try National racing, if
the National program meets the needs of the racers.. New riders
who enjoy the local and National programs will probably stick
with BMX for quite some time, and if they do leave, they are likely
to come back at some point. For confirmation of this, check the
rider counts for 25-29 Experts at any National.
Which brings me to the '98 Christmas Nationals,
which were run on a two-moto transfer system instead of the three-moto
system we all know and perhaps even love. I had the opportunity
to speak to Mr. Tedesco (the NBL President) at length about this,
and here are the reasons he gave me for the switch:
At the time, I told Mr. T. that he should have the announcers give those reasons over the P.A. system, so that riders would see the justification behind the two-moto decision. After all, the above reasons are pretty good ones, right? The more I thought about it, the more I thought that perhaps none of those reasons were valid, and here's why:
It would appear that the only people benefitting from the two-moto
system are ESPN2 and the hardcore NBL staff, for whom things are
a little quicker and easier. Is that small increase in convenience
worth changing a system that has worked reasonably well for twenty
years?
After all, it takes a tremendous amount of
effort for an NBL family to do even a single National, to say
nothing of a full season. The entry fees alone for two kids over
ten weekends total anywhere from $1500 to over three grand, but
that's the cheap part. You need a place to stay, something to
eat, and a way to get home. Your bike breaks. Your jersey rips
in a crash. Unforeseen things happen, like breaking your ribs
in Tennessee and having to drive your stick-shift Land Rover through
the mountains back to northern Ohio, just to pull something off
the top of my head. For parents, the difference in sheer hassle
and expense between being a "BMX dad/mom" and just showing
up for Friday night football games is nearly impossible to calculate.
Nor is it any picnic sometimes for the riders.
The NBL has been pushing the three-moto system
for a long time, claiming that it is fairer than the ABA's transfer
system, rewards consistency, and provides better competition for
the riders. A lot of people, including yours truly, have been
convinced of the above. Why, then, abandon it in certain situations
for something that demonstrably combines the worst features of
the moto and transfer systems?
The only possible answer is that someone has
forgotten what makes the National circuit tick. The NBL and its
seasons are built, not on the sandy ephemera of television and
big-bucks bootlicking, but on the rock of the 14 Novice and his
parents--the people who spend money and time they don't have to
make the National dream come true for a young (or old) rider.
Every decision the NBL makes must be founded on that rock. Right
now, that's not the case, and two for the price of three is no
deal at all.